Food Waste–The Perfect Choice of Imperfect Produce

Mar, 09, 2019

By Fredrica Syren:
Few people realize that millions of pounds of nutritious, perfectly good produce in packing houses and in the fields and orchards are discarded after the harvest is finished. The USDA estimates that more than 20%of all food crops in this country are left in the fields after harvest. Very often, produce isleft behind because it has cosmetic blemishes, oddball shapes, or is too large or too small.
With nearly eight billion humans and counting on our planet, and the world’s population, estimated to grow to 10 billion by the end of this century, wasted food is tantamount to high crime. We’re talking about produce that is just as nutritious and delicious but looks a little different. So basically, too many delicious fruits and vegetables going to waste.
The good news is that many people and business leaders are coming up with innovated ideas how to fight food waste and Imperfect Produceis one of them.
Imperfect Produce is a business that offers boxes delivered to your door filled with healthy and delicious fruit and veggies for about 30% less than the grocery stores.
They source these fruits and veggies directly from farms that ensure that the farmers are rewarded for their full harvest with less wasted land, fossil fuels, and water. By consuming “ugly” produce it helps build a more sustainable and effective food system. It a great way to fight food waste.
Imperfect produce is a growing business as more people learn about the waste of not so perfect looking produce and consumers are favoring more sustainable choices. Here is the list of where they deliver so far.

  • Bay Area, CA
  • Los Angeles, CA
  • Orange County, CA
  • Greater Sacramento Area, CA (includes Davis)
  • San Diego, CA
  • Chicago, IL Metro Area
  • Indianapolis, IN
  • Baltimore, MD
  • Montgomery County, MD
  • Washington, D.C.
  • Austin, TX
  • Dallas/Fort Worth, TX (coming soon!)
  • Houston, TX
  • San Antonio, TX
  • Portland, OR Metro Area
  • Northern Virginia, VA
  • Seattle, WA Metro Area (including Tacoma and Olympia)
  • Milwaukee, WI

To see if they deliver to your city click on this link
Imperfect produce is offering a whopping 50% off to Green Mom readers until the end of April by using this code.

Fredrika Syren

Leave a comment

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Related Posts

Press Kit
Book - Zero Waste for Families
Watch for Free in Oct
Zero Time To Waste Film Poster

Get weekly UPdateS

Let’s stay in touch so we can take this journey together!